Social Media Strategy - Free Essay Example

Sample details Pages: 2 Words: 643 Downloads: 1 Date added: 2018/12/30 Category Media Essay Type Assignment Level High school Tags: Communication Essay Social Media Essay Did you like this example? A social media strategy is of great essence in this era of information if one wants to market or sell contents of their website. However, creating the strategy might sound easy but contrary to the perspective towards building it, it is a technical job which might be posed by several logistical challenges. While developing such a strategy, proper goals to address all the themes required should be crafted. More importantly, these goals should meet the following criterias; brand awareness, traffic, signups and traffic involved. While developing the strategy it is also important to make sure that the goals of the social media strategy coincide with the general goals of the website. This is because failure to make a strategy that tends to head to the same directions may hinder the overall goals that one wants to achieve. It is also important to consider on how the social media strategy can impact on the overall goals of the whole website or business. At this point, one should b e picturing out on how the social media strategy can best assist the business. In our case, our website does not have straight forward goals that can be included, so we can essentially connect our goals with the message that our website is communicating about. Our website is mainly aimed at explaining Qatar in deeper details to the rest of the world, therefore, we should reach out to many people as much as possible by creating more traffic and clicks from the social media platform in order to invite more new visitors who might be interested in the outlined topics. Leads should be generated in order to direct viewers to the website while maximizing on the revenues generated through sales, signups and from online ads. At this point one should have come up with a strategy answers to peoples comments. This comments should be replied politely using an elaborate business language. Another important step is building a business social community around the social media platform. This may involve building Facebook or Twitter groups talking about the specific website. Watsup groups are also very instrumental in building a community of social media users who can be reached out quickly and in real time. After achieving some level of consistency in the website as well as in the companys social media platforms, then a decision of how often new postings will be distributed in the social media platform should be made. When choosing the frequency it is important to consider factors like resources available, updates quality and the demographic factors of the people to reach. If people respond positively to new postings then the postings should be made frequently to keep them posted always. This postings should be determined by the number of positive recipients in the social media platforms. For example if Facebook has many active fans than Twitter it should be posted at least more times than twitter even if twitter has many followers than twitter. The last step in the stra tegy is analyzing and testing performance of the platform using social media analytics tools. The analytic tools can be able to show how a post performed in all areas including the replies it received, retweets, dislikes, shares and comments. Checking on the performance is important because it provides for the room of making necessary changes to make the platforms robust. Another feature to consider is to create a system that can be followed up and frequently updated to engage well with the community. This can be easily achieved by automating the social media platforms. Automation is important because one can set a certain frequency of posting overtime using tools like buffers. Using the above mentioned strategy, it is possible to acquire all requirements that one wants to achieve in website advertisements, while making some income out of the social media sites through the various outlined ways. Don’t waste time! Our writers will create an original "Social Media Strategy" essay for you Create order

Dr. Martin Luther King Jr. - 1410 Words

Dr. Martin Luther King Jr. is a well noted American leader, who is known primarily for his role in the African-American civil rights movement of the 20th century in USA. He is often regarded as a champion of human rights and considered to be not only associated with the cause of racial discrimination against the African-Americans, but also with other social causes relating to injustice, unfairness and discrimination in the American society. He also holds the privilege of being the youngest ever person in the history to have received the prestigious Nobel Peace Prize1. Besides being a well-renowned social activist, he was also a Baptist minister and had a degree in Theology and Divinity2. Since he had such an active and stellar political career, his political and social beliefs and his achievements in those areas have received a lot more attention than his religious beliefs and philosophies that he conformed to. In this article an attempt is made to highlight his religious contributio ns to the American theology. Martin Luther King was born on 15th January in the year 1929 in the rural parts of the state of Georgia2. His family was deeply rooted in the Christian faith and his father and grandfather, both were associated with the Baptist churches during their lifetime. His grandfather was a minister of a church. After his death, Martin Luther King’s father became a pastor of that church2 3. His familial background was quite modest and had a great influence on his personalityShow MoreRelatedDr. Martin Luther King Jr.658 Words   |  3 PagesIndividual Project Martin Luther King Jr. Dr. Martin Luther King Jr. inspired myself along with many other nationalities all over the world in so many ways. He was a very courageous and intelligent man who fought so hard for the blacks or African-Americans like myself to have equal rights like the whites or Caucasian people. Just as other civil rights leaders such as Rosa Parks, Dr. King felt that it just wasn’t fair that the black people was segregatedRead MoreDr. Martin Luther King Jr. Essay871 Words   |  4 Pages Dr. Martin Luther King Jr was born in Atlanta Georgia on January 15, 1929. His parents were Reverend Martin Luther King Sr. and Alberta Williams King. Dr. Martin Luther King Jr. and his siblings were guided by the spiritual teachings from their father and attended public schools in Atlanta during their childhood. King and his nine siblings grew up in a financially secure middle class family. They received a better education than the average child of their race, King noticed this and it influencedRead MoreMartin Luther King Jr. Dr. Martin Luther King Jr. is unarguably the most famous civil rights900 Words   |  4 Pages Martin Luther King Jr. Dr. Martin Luther King Jr. is unarguably the most famous civil rights activist in American history. His story and legacy is taught in classrooms across the country. From birth to death, Dr. King impacted the lives of many people and changed the roles of society forever. Dr. King had one big dream and what shaped his dream begins in Atlanta,, Georgia, and ends in Memphis, Tennessee. Dr. Martin Luther King Jr. was born into a loving and caring family on January 15, 1929 inRead More Dr. Martin Luther King Jr. Essay2605 Words   |  11 Pages Martin Luther King Jr. King, Martin Luther, Jr. (1929-1968), American clergyman and Nobel Prize winner, one of the principal leaders of the American civil rights movement and a prominent advocate of nonviolent protest. Kingamp;#8217;s challenges to segregation and racial discrimination in the 1950s and 1960s helped convince many white Americans to support the cause of civil rights in the United States. After his assassination in 1968, King became a symbol of protest in the struggle for racialRead MoreEssay on Leadership Skills of Dr. Martin Luther King, Jr.823 Words   |  4 PagesDr. Martin Luther King, Jr. Abstract This paper will analyze and study the legacy of Dr. Martin Luther King and how leadership skills helped him in accomplishing his goals. The characteristics that made Dr. King a great leader will also be addressed. By studying great leaders, insight can be gained into what qualities they possess. Dr. Martin Luther King, Jr. Dr. Martin Luther King, Jr. was a vital figure of the modern era. His lectures and dialogues stirred the concern and sparked theRead MoreMy Hero: Dr. Martin Luther King Jr. Essay542 Words   |  3 Pagesall portray some kind of heroic abilities. Dr. Martin Luther King Jr. is one the most heroic figures of our time. According to Joseph Campbells characteristics Dr. Martin Luther King Jr. has a characteristic of a hero such as, a hero is usually someone from whom something has been taken or who feels theres something lacking in the normal experience available, or permitted, to members of his society. (The Power of Myth, 1998) Dr. Martin Luther King was a man who yearned for dignity and respectRead More The Rhetoric of Pathos in the Writings of Dr. Martin Luther King Jr.1141 Words   |  5 PagesThe Rhetoric of Pathos in the Writings of Dr. Martin Luther King, Jr. I have a dream, says Dr. Samuel Proctor, Martin Luther King, Jr. Professor Emeritus of Rutgers University. All the little children--you hear everywhere you go: I have a dream. All the little children repeating that speech. Its become like the Star Spangled Banner or the Pledge of Allegiance. Its entered our culture. And so it has: I have a dream has become one of the most memorable phrases of the twentieth centuryRead MoreDr. Martin Luther King, Jr.s Fight Essay1059 Words   |  5 PagesDr. Martin Luther King, Jr.s Fight Throughout history there have been times when citizens have had the need, as well as the responsibility, to violate certain societal rules/laws in order to protest against unjust treatment and bring about social or political change. It began as early as Socrates, who disobeyed an unjust decree against teaching his ideas, which led to his being condemned to death; Mahatma Gandhi’s fight against British rule over India; and Rosa Parks refusal to give up her seatRead MoreEssay about Biography of Dr. Martin Luther King Jr.4067 Words   |  17 PagesBiography of Dr. Martin Luther King Jr. Jan. 15, 1929 - April 4, 1968 Nationality: American Occupation: civil rights leader Occupation: minister (religion) Michael King Jr. was born on January 15, 1929, in the Atlanta home of his maternal grandfather, Adam Daniel Williams (1863 — 1931). He was the second child and the first son of Michael King Sr. (1897 — 1984) and Alberta Christine Williams King (1903 — 1974). Michael Jr. had an older sister, Willie Christine (b. 1927), and a youngerRead MoreEssay on Dr. Martin Luther King Jr and The Civil Rights Movement2125 Words   |  9 PagesMartin Luther King jr. was one of the most influential persons of the 20th Century. He is the father of the modern civil rights movement, Dr. Martin Luther King Jr., is recognized around the world as a symbol of freedom as well as peace. King practiced everything that he preached, he did not preach or speak values that he himself did not follow. He established himself as a pastor that was not afraid of hard work, guiding the middle-class congregation to public service. For example, Peake, Thomas

Before it was written, The Iliad was a poem told o Essay Example For Students

Before it was written, The Iliad was a poem told o Essay rally by the Greeks. The Iliadpresents modern day readers with information about the Greek society many years ago inthe B.C. time period. This poem portrays the important values of the Greek societyduring a heroic age. This heroic age is conveyed by one main character, Achilles. Achillesrepresents the tragic Greek hero in The Iliad, tragic because he chose his own death. Achilles knew (because of his mother Thetis), that he could either lead a long andinsignificant life, or die young but glorious. Achilles chose the latter. Throughout TheIliad, Achilles went through some significant changes that affected himself, as well as theAchaeans and Trojans. He began a hero and ended a tragic hero. The Trojan War is vital to Greek mythology and provides a backdrop fordiscussion. Before the war even started, however, it was known by all Trojans andAchaeans that Achilles was the best fighter. He was the hero of all fighters. In a way thiswas bad, and in a way this was good. Achilles was overflowing with pride, which built uphis confidence. Consequently, it was his confidence that brought on his early death. It all began when Agamemnon stole away Briseis, Achilles woman. To ease theanger Achilles had for Agamemnon, Thetis asked Zeus to provide honor for her son,Achilles. Zeus granted her request by promising that the Achaeans would suffer enoughlosses to force Agamemnon to come begging for Achilles help.The first major change in Achilles was caused by his rage toward Agamemnon. Achilles, the great warrior, allowed his wrath to infest his desire to help his own comradesin the battle against the Trojans. It was his determination to maintain his pride that ledway to his unwavering st ubbornness. Because Achilles withheld himself from battle, theAchaeans and Trojans suffered many losses. Of the Achaeans, many of the best menwere injured or killed. Odysseus, Diomedes, and Agamemnon were all three vital fightersfor the Achaeans that nearly lost their lives in battle. They were not able to participate inbattle for a number of days. The Trojans experienced similar casualties. Even thoughAchilles behavior was not centered around concern for his comrades, the Achaeans neverlost respect for him. They continued to honor him, knowing that he was far stronger thanany other Achaean and that they needed his help A main message portrayed during the continuous battle that took place duringAchilles absence, was that some people are favored and some are not. Regardless of aGreek or Trojans reputation, the stronger fighter was always determined by the gods. For example, when the Trojans reached the Argive gates, Zeus gave Hector the power tolift a huge boulder. With this boulder, Hector was able to break open and gain entrance. He then had access to the Argive ships. The intervention of the gods showed manyparallels to human life during the time Achilles was out of battle, this being one of them. The intervention of the gods affected everyone, whether they were mortal or immortal,Trojan or Achaean. Other parallels included jealousy, pride, and anger. All of these human traits thatthe gods reflected, were precisely why Achilles had withdrawn from battle. Jealousy,pride, and anger were all feelings Achilles possessed as a result of Agamemnon stealingBriseis. The second major change in Achilles took place when his friend Patroclus waskilled by Hector. When Agamemnon sent his men with ransom to call Achilles back tobattle, Achilles did not accept. The mere request by Agamemnons messengers was notenough to lure him back. Achilles should have accepted Agamemnons ransom andreturned to fight. Instead, he continued to wallow in his own pride and anger. Thiscontinued rage killed his best friend Patroclus because Achilles was not there to protecthim. The personal affect that Patroclus death had on Achilles caused even more wraththan before. As a result, Achilles returned to battle for revenge. This late decision would have been classified by the Greeks as the second largest mistake possib le. Achilleschanged his mind, but he changed it too late. Patroclus was dead. In the end, Achillesreceived his long sought glory by killing the Trojan responsible for Patrocluss death. .u79962f80bd8d4ca7c32d98ebf000cabc , .u79962f80bd8d4ca7c32d98ebf000cabc .postImageUrl , .u79962f80bd8d4ca7c32d98ebf000cabc .centered-text-area { min-height: 80px; position: relative; } .u79962f80bd8d4ca7c32d98ebf000cabc , .u79962f80bd8d4ca7c32d98ebf000cabc:hover , .u79962f80bd8d4ca7c32d98ebf000cabc:visited , .u79962f80bd8d4ca7c32d98ebf000cabc:active { border:0!important; } .u79962f80bd8d4ca7c32d98ebf000cabc .clearfix:after { content: ""; display: table; clear: both; } .u79962f80bd8d4ca7c32d98ebf000cabc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u79962f80bd8d4ca7c32d98ebf000cabc:active , .u79962f80bd8d4ca7c32d98ebf000cabc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u79962f80bd8d4ca7c32d98ebf000cabc .centered-text-area { width: 100%; position: relative ; } .u79962f80bd8d4ca7c32d98ebf000cabc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u79962f80bd8d4ca7c32d98ebf000cabc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u79962f80bd8d4ca7c32d98ebf000cabc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u79962f80bd8d4ca7c32d98ebf000cabc:hover .ctaButton { background-color: #34495E!important; } .u79962f80bd8d4ca7c32d98ebf000cabc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u79962f80bd8d4ca7c32d98ebf000cabc .u79962f80bd8d4ca7c32d98ebf000cabc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u79962f80bd8d4ca7c32d98ebf000cabc:after { content: ""; display: block; clear: both; } READ: Media Violence etc. EssayThe killing of Hector by Achilles was a pivotal point in Achilles life of heroism. He moved from being a hero to that of a tragic hero.

The Web Design Industry Essay Essays - Communication Design

The Web Design Industry Essay Web design entails creation and maintenance of websites. Creation of a website encompasses different aspects. Such aspects include graphic design, interface design and authoring as well as optimizing the website for the search engine. Web designers must be very creative. They rely on their creativity and technical skills to come up with a website that meets the client's expectations and user friendly. Before they make a design, they visualize its appearance and how it will be used by the target user. One must have training on the web designs to have the necessary technical skills. According to McClelland,et al.(2000), the main responsibilities that fall on the shoulders of a web designer: Meeting with potential clients to discuss on the requirements of the website. Deciding the design layout of the website and how different parts link together. Deciding the text, colours and other background features of the website. Using the web design software to lay out pages, position buttons, links and pictures. Adding multimedia components such as sounds, videos and animations. Testing the website and making any necessary changes. Uploading the created website to the server for online access. Maintaining the website by updating it as required by the client. McClelland,et al.(2000), further notes that there are skills that are essential for a web designer. A web designer is required to have: An understanding of all important programming and scripting languages. Knowledge of the working of the main web design applications. A creative thinking. Good problem-solving skills and logical. Ability to work within deadlines. A thorough understanding of the legal issues surrounding the websites and accessibility. A willingness to learn up to date information to keep up with the changes in the world of technology. Knowledge to work with equipments such as digital photo equipment, video and audio equipments as well as the scanners. Basically, a web designer can work as an employee of a given firm or company on a permanent basis or on a contract basis. Sometimes, web designers work on part time basis as freelance designers. Those employed have an opportunity to climb up the ladder to a position of a website manager. However, freelance web designers have the opportunity to explore different opportunities that come their way because they are not limited to a single client. The average working hours for an employed web designer is 37 to 40 hours in a week. For a self-employed web designer, he or she has room to dictate working hours which are convenient. In the US, the starting salaries for web designers are between $20,000 and $30,000 a year. However, for the experienced designers, the salary is about $37,500 a year (Linton,H. 2000). According to Linton, specialists and senior designers can earn over $40,000 a year. Self-employed web designers set their own rates according to their marketability. This research looks into different career opportunities in the web design industry. Of particular interest are the requirements for these careers. In addition, the responsibilities in each career position will be analyzed. Salary and other benefits associated with the career will be highlighted. Moreover, it will be important highlight the future of each particular career. In particular, five careers will be brought to focus. They include career in advertising agencies, carrier in graphic design studios, a career in e-learning institutions and companies, a career in the printing and publishing houses and a career in a television production house (Wiedemann,J. 2005). A web designer in an advertising agency In an advertising agency, the responsibilities of a web designer are very many. The basic role, though, is to help the company create awareness for the products and services offered to the public. Advertising entails informing the general public of what they can get from a given company. Using websites, it becomes very easy to carry out advertisement. First of all, the internet is used widely and its use is increasing through the use of modern devices such as tablets and mobile phones. When products and services are advertised using websites, one is sure that a wide population is reached. To qualify as a web designer in an advertising agency, one must be able to develop a web page that captures the